C.W. Park
C.W. Park has recently published a book titled Brand Admiration: Building a Business People Love (Wiley). In addition, C.W. Park has also published numerous articles in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing.
Professor Park is currently the director of the Global Branding Center. Prior to joining USC, C.W. Park was the Albert Wesley Frey Distinguished Professor of Marketing at the Katz School of Business at the University of Pittsburgh.
A Research Agenda for Brand Management in a New Era of Consumerism
C. Whan Park is Robert E. Brooker Professor of Marketing at the University of Southern California’s Marshall School of Business.
Dr. Park has published numerous articles in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, Journalof Marketing, Journal of Retailing, and HarvardBusiness Review.He was the editor of the Journal of Consumer Psychology (2008–2012), and serves on theeditorial board of the Journal of Marketing and the Journal of Consumer Psychology. Professor Park is currently Directorof the Global Branding Center at the Marshall School of Business.
